Microsoft: 3D Holiday
m:united//McCann and Blk-Ops have created a lovely animated story about the power of creativity, kindness and inclusion.
Credits
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- Production Company The Directors Bureau
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Credits
powered by
- Production Company The Directors Bureau
- Visual Effects MPC New York
- Director of Photography Peiter Vermeer
- Copywriter Elina Rudkovskaya
- Agency Producer Mel Senecal
- Agency Producer Monique Fitzpatrick
- Executive Creative Director Daniela Vojta
- Executive Creative Director Susan Young
- Executive Producer Elizabeth Minzes
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Managing Director Lisa Margulis
- Director Roman Coppola
- Producer Mary Livingston
- Creative Director Dan Kim
- Creative Director Todd Brown
- Head of Integrated Production Aaron Kovan
- Senior Designer
- Chief Creative Officer, Blk-Ops
- Chief Creative Officer, Blk-Ops
- Creative Technologist
Credits
powered by
- Production Company The Directors Bureau
- Visual Effects MPC New York
- Director of Photography Peiter Vermeer
- Copywriter Elina Rudkovskaya
- Agency Producer Mel Senecal
- Agency Producer Monique Fitzpatrick
- Executive Creative Director Daniela Vojta
- Executive Creative Director Susan Young
- Executive Producer Elizabeth Minzes
- Chief Creative Officer Sean Bryan
- Chief Creative Officer Tom Murphy
- Managing Director Lisa Margulis
- Director Roman Coppola
- Producer Mary Livingston
- Creative Director Dan Kim
- Creative Director Todd Brown
- Head of Integrated Production Aaron Kovan
- Senior Designer
- Chief Creative Officer, Blk-Ops
- Chief Creative Officer, Blk-Ops
- Creative Technologist
Microsoft and m:united//McCann encourage viewers to use their creativity to create a better, more inclusive world in this lovely piece of animation.
The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and Gabe the Yeti encounter various alien critters who just need a little love, support and acceptance to bring them all together for a holiday celebration. The action then cuts from the animated space world to a live-action sequence where we see the heroine on her tablet imagining the whole story.
The characters in the ad were inspired by those available on Remix 3D, Microsoft's library and community site for sharing and evolving creations made with Paint 3D program.
Connections
powered by
- Agency Blk-Ops
- Agency m:united\\McCann
- Production The Directors Bureau
- Visual Effects MPC New York
- Chief Creative Officer Tom Murphy
- Chief Creative Officer Sean Bryan
- Creative Director Todd Brown
- Director Roman Coppola
- Executive Creative Director Daniela Vojta
- Executive Creative Director Susan Young
- Executive Producer Elizabeth Minzes
- Head of Integrated Production Aaron Kovan
- Managing Director Lisa Margulis
- Producer Mary Livingston
- Chief Creative Officer, Blk-Ops Brian Klugman
- Creative Technologist Alicia Foor
- Senior Designer Andre DeCastro
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