WeBuyAnyCar.com: #SoSchofield
'Nicest man in Britain', Philip Schofield, takes centre stage in this funny new campaign for webuyanycar.com.
Credits
powered by
- Agency Brothers and Sisters
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Credits
powered by
- Agency Brothers and Sisters
- Post Production Electric Theatre Collective
- Sound Design String and Tins, London
- Editor Mark Davies
- Director of Photography Jamie Cairney
- Art Director Robbie Ferrara
- Copywriter Rory Robinson
- Agency Producer Kate Banks
- Executive Creative Director Will Flack
- Director Andrew Gaynord
- Producer Ben Sullivan
- Sound Designer Will Cohen
- Sound Designer Mike Bamford
Credits
powered by
- Agency Brothers and Sisters
- Post Production Electric Theatre Collective
- Sound Design String and Tins, London
- Editor Mark Davies
- Director of Photography Jamie Cairney
- Art Director Robbie Ferrara
- Copywriter Rory Robinson
- Agency Producer Kate Banks
- Executive Creative Director Will Flack
- Director Andrew Gaynord
- Producer Ben Sullivan
- Sound Designer Will Cohen
- Sound Designer Mike Bamford
London agency Brothers and Sisters is behind a new campaign for car-buying service, webuyanycar.com, and today sees the reveal of the launch film that creates a parallel between the ‘nicest man in Britain’, TV presenter Phillip Schofield, and webuyanycar.com, who are striving to make selling your car the nicest experience possible.
Directed by MindsEye's Andrew Gaynord, the spot features a brilliantly wry voice over from comedian Tim Key as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue at the office HQ.
With the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign which runs throughout 2018.
shots.net will be talking to the agency, client and director about the campaign once the upcoming additional films have been released in early January.
Connections
powered by
- Agency Brothers and Sisters
- Post Production Electric Theatre Collective
- Production MindsEye
- Sound Design String and Tins, London
- Copywriter Rory Robinson
- Director Andrew Gaynord
- Editor Mark Davies
- Executive Creative Director Will Flack
- Producer Ben Sullivan
- Sound Designer Mike Bamford
- Sound Designer Will Cohen
Unlock this information and more with a Source membership.
