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WeBuyAnyCar.com – WeBuyAnyCar.com: #SoSchofield

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London agency Brothers and Sisters is behind a new campaign for car-buying service, webuyanycar.com, and today sees the reveal of the launch film that creates a parallel between the ‘nicest man in Britain’, TV presenter Phillip Schofield, and webuyanycar.com, who are striving to make selling your car the nicest experience possible.

Directed by MindsEye's Andrew Gaynord, the spot features a brilliantly wry voice over from comedian Tim Key as staff members prepare excitedly for the arrival of a 14-foot Phillip Schofield statue at the office HQ.

With the hashtag #SoSchofield, the 60-second spot will be followed by a series of 30-second TV ads in the New Year that star Schofield in a series of ‘being nice’ situations, supported by an integrated, through-the-line campaign which runs throughout 2018.

shots.net will be talking to the agency, client and director about the campaign once the upcoming additional films have been released in early January. 

 

 

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