MADD/Uber: Motherhood
If you're looking for an upbeat start to December this isn't it. What it is, though, is a powerful spot about the impact drunk or drink driving can have on a family.
Credits
powered by
- Agency Zulu Alpha Kilo/Canada
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Credits
powered by
- Agency Zulu Alpha Kilo/Canada
- Sound Design Vapor RMW
- Editing Company Skin and Bones Film Company
- Editor Mitch Finn
- Director of Photography Daniel Grant
- Art Director Charline Fauche-Simon
- Copywriter Angeline Parsons
- Agency Producer Cherie O'Connor
- Agency Producer Raquel Rose
- Agency Producer Revital Grunberg
- Executive Producer Tasha Litt
- Director Adam Azimov
- Producer Luke Bryant
- Creative Director Zak Mroueh
Credits
powered by
- Agency Zulu Alpha Kilo/Canada
- Sound Design Vapor RMW
- Editing Company Skin and Bones Film Company
- Editor Mitch Finn
- Director of Photography Daniel Grant
- Art Director Charline Fauche-Simon
- Copywriter Angeline Parsons
- Agency Producer Cherie O'Connor
- Agency Producer Raquel Rose
- Agency Producer Revital Grunberg
- Executive Producer Tasha Litt
- Director Adam Azimov
- Producer Luke Bryant
- Creative Director Zak Mroueh
Canada leads the world in a league table no body wants to win with more than a third of the country's road fatalities involving alcohol impairment. Crashes involving alcohol and/or drugs are the leading criminal cause of death in Canada, with an average of four Canadians killed in crashes involving alcohol and/or drugs every day.
With this in mind, Uber Canada in partnership with MADD Canada has launched a joint fundraising and awareness campaign to remind Canadians of the dangers and consequences of impaired driving.
The campaign kicks off with the unveiling of a spot [above] created by Zulu Alpha Kilo and directed by Adam Azimov. With its overarching message that no mother should have motherhood taken away, the spot follows a mother who has lost her son to impaired driving. We travel through some of her most precious memories as she says goodbye to each special moment with her son.
Connections
powered by
- Agency Zulu Alpha Kilo
- Editing Company Skin and Bones Film Company
- Production Skin and Bones Film Company
- Sound Design Vapor RMW
- Creative Director Zak Mroueh
- Director Adam Azimov
- Executive Producer Tasha Litt
- Producer Luke Bryant
Unlock this information and more with a Source membership.
