JACCEDE: The Boredom
TBWAParis have successfully managed to poke fun at a disabled person's situation without appearing insensitive in this spot for accessibility app, JACCEDE.
Credits
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- Agency TBWA\\PARIS/France
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Credits
powered by
- Agency TBWA\\PARIS/France
- Post Production TBWA\\\\Else
- Sound Design TBWA\\\\Else
- Editor Quentin Collombet
- Director of Photography Guillaume Le Grontec
- HTV Maxime Boiron
- Art Director Olivier Mularski
- Copywriter David Philip
- Executive Creative Director Faustin Claverie
- Executive Creative Director Benjamin Marchal
- Director Hugues De La Brosse
- Producer Arthur Emorine
- Producer Mathilde Nanot-Lachkar
- Producer Hugo Legrand Nathan
- Post Producer Melanie Bernard
- Sound Designer Olivier Lefebvre
Credits
powered by
- Agency TBWA\\PARIS/France
- Post Production TBWA\\\\Else
- Sound Design TBWA\\\\Else
- Editor Quentin Collombet
- Director of Photography Guillaume Le Grontec
- HTV Maxime Boiron
- Art Director Olivier Mularski
- Copywriter David Philip
- Executive Creative Director Faustin Claverie
- Executive Creative Director Benjamin Marchal
- Director Hugues De La Brosse
- Producer Arthur Emorine
- Producer Mathilde Nanot-Lachkar
- Producer Hugo Legrand Nathan
- Post Producer Melanie Bernard
- Sound Designer Olivier Lefebvre
Diversity is a hot topic in adland, yet there's still has a way to go to include disabled people in campaigns without making their disability the focal point of the work.
TBWAParis have successfully managed to poke fun at a disabled person's situation without appearing insensitive in this spot for accessibility app, JACCEDE.
While the ad promotes an app that sources wheelchair-friendly events, it's not until the end of the spot that the protagonist's disability becomes known - something director Hugues De La Brosse plays with and pulls off very genuinely.
Connections
powered by
- Agency TBWAPARIS
- Post Production TBWA\Else
- Production Birth
- Sound Design TBWA\Else
- Director Hugues De La Brosse
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- HTV Maxime Boiron
- Post Producer Melanie Bernard
- Producer Arthur Emorine
- Sound Designer Olivier Lefebvre
Unlock this information and more with a Source membership.
