Argos: Ready for Take-Off

Argos – Argos: Ready for Take-Off

Credits

Agency The&Partnership London/UK
Production Company Independent Films

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Credits

Agency The&Partnership London/UK
Production Company Independent Films
Post Production MPC London
Sound Design Jungle
Editing Company The Play Room, London
Editor Adam Spivey
Director of Photography David Ungaro
Agency Producer Alfie Glover-Short

Agency Producer Charles Crisp
Executive Creative Director Micky Tudor
Executive Creative Director Yan Elliott
Executive Producer Jani Guest
Creative Dan Dehlavi
Creative Hayley Hammond
Director Gary Freedman
Producer Chris McBride

Creative Director Laura Rogers
Post Producer Phil Whalley
VFX Supervisor Kamen Markov
Colourist Jean-Clement Soret
Sound Designer Jim Griffin
Costume Designer
Production Designer

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While we've had a couple of Christmas ads already this year (one in October, even, for a Czech supermarket), this spot for Argos is the first festive spot for a major UK retailer, and it kicks off proceedings in style. Created by CHI&Partners and directed by Independent's Gary Freedman the action takes place in an Argos warehouse populated by elves. When one elf notices a misplaced toy - a Teksta voice-recognition robotic puppy, to be exact - we enter a chase sequence that has elements of Star Wars, with it's futuristic spacecraft, and Mission: Impossible with the resultant high-stakes pursuit.

shots members can read more about this campaign in an interview with CHI&Partners CD, Laura Rogers, by clicking here.