Jura: Roger Federer vs Robot
The tennis star's AI assistant can do almost anything - apart from making the perfect cup of coffee.
Credits
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- Production Company Markenfilm Schweiz
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Credits
powered by
- Production Company Markenfilm Schweiz
- Visual Effects Syndicate Stockholm
- Director of Photography Simon Drescher
- Executive Producer Heinrich Reinacher
- Director Russell Bates
- Producer Jaqueline Kaassa
- VFX Supervisor Bj?rn Benckert
- VFX Supervisor Jakob Dahlstr?m
Credits
powered by
- Production Company Markenfilm Schweiz
- Visual Effects Syndicate Stockholm
- Director of Photography Simon Drescher
- Executive Producer Heinrich Reinacher
- Director Russell Bates
- Producer Jaqueline Kaassa
- VFX Supervisor Bj?rn Benckert
- VFX Supervisor Jakob Dahlstr?m
Roger Federer has seen off plenty of opponents on court, but his latest match sees him take on a malfunctioning robot in this new campaign for Jura.
The humorous spot sees the world number 2 welcomed home by his AI personal assistant, who offers him a cup of capsule coffee. When Federer declines, it sends the robot into scissor-wielding, break-dancing meltdown before he starts pelting his master with tennis balls. Thankfully, Federer proves he's still got the moves and it's soon game, set and match to the tennis ace, allowing him to settling down to a superior cup of joe from his Jura S8 machine.
The spot was directed by 76's Russell Bates and produced by Markenfilm Zurich.
Connections
powered by
- Production Markenfilm Schweiz
- Visual Effects Syndicate Stockholm
- Director Russell Bates
- Executive Producer Heinrich Reinacher
- VFX Supervisor Björn Benckert
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