Guaraná Antarctica: Rewind
F/Nazca Saatchi & Saatchi herald the launch of surfboard made from 80 per cent recycled plastic with a stylish new spot.
Credits
powered by
- Agency F/Nazca Saatchi & Saatchi
- Production Company YOURMAMA
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Credits
powered by
- Agency F/Nazca Saatchi & Saatchi
- Production Company YOURMAMA
- Editor Daniela Guimari?es
- Director of Photography Pepe Mendes
- Agency Producer Giuliano Springhetti
- Agency Producer Victor Alloza
- Executive Producer Mayra Auad
- Chief Creative Officer Fabio Fernandes
- Creative Isabelle de Vooght
- Creative Rafael Rosa
- Creative Marcelo Rosa
- Director Ale Cassulino
- Creative Director Rodrigo Castellari
- Creative Director Theo Rocha
- Creative Director Leonardo Claret
- Production Designer Billy Castilho
Credits
powered by
- Agency F/Nazca Saatchi & Saatchi
- Production Company YOURMAMA
- Editor Daniela Guimari?es
- Director of Photography Pepe Mendes
- Agency Producer Giuliano Springhetti
- Agency Producer Victor Alloza
- Executive Producer Mayra Auad
- Chief Creative Officer Fabio Fernandes
- Creative Isabelle de Vooght
- Creative Rafael Rosa
- Creative Marcelo Rosa
- Director Ale Cassulino
- Creative Director Rodrigo Castellari
- Creative Director Theo Rocha
- Creative Director Leonardo Claret
- Production Designer Billy Castilho
Guaraná Antarctica, the Brazilian soft drink brand, has launched a new surfboard that is 80 per cent created from PET (Polyethylene terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100 per cent recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued commitment to recycling.
The campaign film, Rewind, created by F/Nazca Saatchi & Saatchi and directed by Ale Cassulino through Your Mama Films, will run online, promoting the initiative and raising awareness about the correct way to dispose of PET bottles.
The Guaraná Antarctica surfboard was designed by renowned surfboard designer Neco Carbone and was used in the film by surfer Samuel Pupo.
Connections
powered by
- Agency F/Nazca Saatchi & Saatchi
- Production YOURMAMA
- Agency Producer Victor Alloza
- Chief Creative Officer Fábio Fernandes
- Creative Isabelle de Vooght
- Creative Director Theo Rocha
- Creative Director Leonardo Claret
- Creative Director Rodrigo Castellari
- Director Ale Cassulino
- Executive Producer Mayra Auad
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