Bacon Taps Tobias Granström

Tobias Granström, once named 'Sweden's best commercial director' at the Roy Awards, has joined Bacon's roster.

Prior to directing, Granström learned his craft by working across most of the roles involved in a shoot, including stints in set-design, on grip and gaffers crews and finally as a storyboard artist and editor before becoming a director.

The director began making a name for himself in 2012 when he joined Acne and worked on projects for brands including IKEA, Coca Cola, Save the Children, JEEP, VW, GE, Chevrolet, Toyota and Mercedes that were praised for (to quote from a Bacon spokesperson), "an unique visual storytelling style, a deep passion for the traditional craft and an understanding of progressive film technology."