Teleflora gives us the power of wishes

Hey Baby director Sune Sorensen and The Wonderful Agency brings us another lovely story to ring in the Holiday spirit with Teleflora, the world’s leading oral delivery service.

Matty is hospitalised during the holiday season when a magical encounter with a snowman ensues. Meanwhile, there’s something rather unusual about this particular snowman…

The campaign Power of Wishes empowers Americans to help Teleflora donate $250,000 to the nonprofit organisation Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets at Telefloora.com, like the Telefloora and Make-A-Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11.

Teleflora will donate $10 to Make-A-Wish for every snowman built during the activation.

Teleflora – The Power Of Wishes

Credits

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Agency Wonderful Agency/Los Angeles
Production Company Hey Baby Films
Director Sune Sorensen

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Credits

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Agency Wonderful Agency/Los Angeles
Production Company Hey Baby Films
Director Sune Sorensen
Executive Producer Johnny Parker
Editing Cut+Run/California
Post Managing Director Amburr Farls
Head of Post Production Brady Fiero
Post Producer Ellie Ware

Editor/Founder Steve Gandolfi
Assistant Editor Erica Henson
Post Production/Color Jogger Studios
Executive Post Producer Alicia Cargile
Post Creative Director/Lead Flame Josh Kirschenbaum
Sound Racket Club Music
Executive Sound Producer Adrea Lavezzoli
Audio Mixer Nathan Dubin

Chief Creative Officer Bobby Pearce
Executive Creative Director/Art Director Steve Yee
Associate Creative Director/Art Director Anastasia Arten
Copywriter Carson Lane
Art Director Lauren Meyer
Head of Production (HP) Tanya LeSieur
Editor Luis DeLeon
Head of Production (HP) Jeffrey Wilbur

Production Designer Aaron Hall
DP Rasmus Heise
Senior Post Producer Karisa Callahan
Colorist Dan Swierenga

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Director Sune Sorensen: “This is the second year in a row that Teleflora and I have partnered with Make-A-Wish, so I wanted to add a personal touch to the story, having been hospitalised myself as a child. I felt strongly about maintaining a level of authenticity, despite the nature of such an enchanted rendezvous, because at the core of the story it’s about a boy, who’s alone in a hospital and just wants to be with his… Dad.”

The production was shot in Vancouver, Canada, and includes local talent and crew. “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one.

“When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.” Sorensen continues: “We set out with an ambition that went far beyond the constraints of the project and thanks to everyone involved it turned out well.”

Sune Sorensen has received significant critical acclaim and attention for earlier Christmas spots such as McDonald’s The Gift, DocMorris Take Care, and Amazon Look Beyond.