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Betway: Lair

"Do you expect me to talk?" "No, Mr Bond, I expect you to bet" in Above+Beyond's new Betway ad.

by shots on 8^th August 2017

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Betway – Betway: Lair

Credits

Production Company Believe Media

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Credits

Production Company Believe Media
Post Production Nice Biscuits
Grade The Mill London
Music Soviet Science
Editor Mishca Meyer
Director of Photography Tim Maurice-Jones
Executive Producer James Covill
Photographer Marco Mori

Photographer Horton Stephens
Director Hanna Maria Heidrich
Post Producer Russ Shaw
Colourist James Bamford
Sound Designer James Lyme
Production Designer Marketa Korinkova
Music Scuta Salamanca

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"Do you expect me to talk?" "No, Mr Bond, I expect you to bet" in Above+Beyond's new Betway ad.

Directed by Hanna Maria Heidrich of Believe Media, Lair offers a new spin (pun intended) on the iconic interrogation scene from James Bond film Goldfinger, except with a circular saw rather than a laser beam and a baddie doing an accumulator bet rather than trying the contaminate the US's gold supply.

The pastiche is created with precise and detailed set design from Marketa Korinkova, who had previously worked on Daniel Craig's debut as Bond, Casino Royale. The vintage feel was also aided by the decision to make most of the effects in-camera.

Click here for a Bond-inspired spot from Gilette.

Connections

Agency Above+Beyond
Grade The Mill London
Music Soviet Science
Post Production Nice Biscuits
Production Believe Media
Colourist James Bamford
Director Hanna Maria Heidrich
Director of Photography Tim Maurice-Jones
Executive Producer James Covill
Production Designer Marketa Korinkova

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