Hyundai Tucson: The Switch

South Korean multinational automotive manufacturer Hyundai has just released this epic short film created by Aimaq von Lobenstein/Saint Elmo's, Berlin.

Shot by Parker Ellerman through Czar Germany. the film, which is set to kick off a new Europe-wide campaign for the car, was inspired by and pays homage to various Hollywood movies like David Fincher’s film The Game or Steven Spielberg's Duel.

In the film, Ellerman both tells an intriguing story of deception and danger, but persuasively demonstrates some of the car's key features including Navigation System & LIVE Services, Rear Camera, Blind Spot Detection, Smart Power Tailgate and Panorama Sunroof.