Cravendale: Moonicow

Wieden+Kennedy London and Moxie explore the myth of the Moonicow that makes Cravendale's milk.

British villages are full of folk stories and mythical creatures. Take the Fiskerton Phantom, a phantom cat (classified by Wikipedia as an 'alien big cat') that is said to haunt Lincolnshire, or the lubber fiend, a (Wiki again) "large, hairy man with a tail who performs housework in exchange for a saucer of milk and a place in front of the fire. One story claims he is the giant son of a witch and the Devil".

Thanks to W+K and Moxie director Michael Cumming, we can now ad the moonicow to the list. Possibly a relative to the strawberry cow from Cravendale's best ever ad, the moonicow defecates glitter, possibly lets ladies ride it through the night, and produces Cravendale's milk. In the ad, we explore the cranks and cow fanatics trying to prove the existence of this magical creature.