Maersk: We Love Trade

Maersk, the Danish business conglomerate which operates primarily within the transport sector, has released the first three parts of this inspiring ten-part globetrotting branded content series, We Love Trade.

Created by London-based Green Cave People, the campaign reinforces the company's mantra- that to be sustainable, the global economy must include the many not the few.

To promote this global vision, director Malcolm Green brought to life the stories of 10 inspiring traders from 10 different countries, who are at the heart of trade around the world, driving not only growth but change in society.

Spearheaded by the lead spot [above] the campaign introduces four traders, Emma & Claire, David Li and Sefa, each of whose vision has been bolstered by Maersk's infrastructure which connects businesses in even the most remote places.

The films were produced by M2Film and Ursus.