Cannes Lions: shots Selections for Wednesday

What: How Adidas Never Finishes Reinventing Itself

When and Where: 10:00 - 10:45, Lumière Theatre

Why: What does it mean to be a true creators' brand? It means first and foremost leaving space for others to create in your process, in how you look at your archives, in how you open to community. Since 1939, adidas has been shaping our collective memory. Today, it keeps reinventing itself. Join Alexander Wang, Stan Smith, Paul Gaudio and Ferdinando Verderi for a glimpse into the creative culture that is making adidas one of the most relevant brands of today.

What: Building Community through Creativity on Mobile: Facebook

When and Where: 10:00 - 10:45, Lumière Theatre

Why: Creativity unlocks the power of technology. Through bold creative work on mobile, brands can authentically connect with the right people at the right time to build communities around their mission and products. Join Colleen DeCourcy, global chief creative officer of Wieden & Kennedy, for a conversation with Sheryl Sandberg, chief operating officer of Facebook and Jonathan Mildenhall, chief marketing officer of Airbnb, on how brands can boldly push the limits of creative work in a mobile era.

What: Future Lions

When and Where: 16:00 - 16.45, Debussy Theatre

Why: The Future Lions student creative competition 2017 has launched its 12th year. A collaboration between AKQA and the Cannes Lions International Festival of Creativity, Future Lions challenges the next generation to connect an audience of their choosing to a product or service from a global brand in a way that wasn’t possible three years ago. This year’s theme, ‘Beyond’, calls on enquiring minds without limit. Those who are willing to look beyond what’s expected of them and their industry. Beyond immediate skills and ability for diversity of thought. Those unaccepting of the status quo. Future Lions 2017 will be a celebration of the innovation that results from these creative minds.