ebay: Fill Your Cart With Colour

eBay – ebay: Fill Your Cart With Colour

Credits

Agency 72andSunny USA/United States of America
Production Company m ss ng p eces

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Credits

Agency 72andSunny USA/United States of America
Production Company m ss ng p eces
Editing Company Company3 LA
Editing Company Work Editorial, New York
Sound Design Lime Studios
Visual Effects Method Studios LA
Editor Aaron Leichter
Copywriter Matt Fee

Copywriter Natalie Warther
Copywriter Peter Albores
Agency Producer Eric Rasco
Executive Creative Director Matt Murphy
Creative John Boiler
Creative Glenn Cole
Director Josh Nussbaum
Director Bridget Savage Cole

Director Julien Lutz
Creative Director Nuno Ferreira
Creative Director Adam Szajgin
Founder Glenn Cole
Founder John Boiler
Chief Production Officer
Chief Production Officer Tom Dunlap

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Tired of looking at a grey and lacklustre wardrobe?

72andSunny embrace colour this summer with its vibrant spot for ebay that encourages shoppers to steer clear of boring-coloured purchases.

Launched last night during the NBA Finals, the ad was helmed by three directors - Bridget Savage Cole, Josh Nussbaum and Director X - who between them captured the ways in which different customers use the platform to suit their style.

Filmed across Chicago, LA and New York, Fill Your Cart With Colour will be rolled out across TV, cinema, OOH, display and social to highlight ebay's improved personalised shopping capabilities which tailors recommendations to consumer's interests by using AI and machine learning technology so that they can find something they truly desire. Be that drones, jet skis or eight pairs of jeans...

"Now, more than ever, eBay empowers people to find exactly what they love and express who they are,” says the brand's VP of global brand, Karl Isaac. Sounds like a good excuse to browse!