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David&Goliath promote dedication, ambition and passion in their first work for New Amsterdam Vodka, after winning the account last year.

Chronicling the rise of real life drummer Omari Williams - who stars as himself in the ad - the spot helmed by members of the Pantera & Co. collective inspires the brand's drinkers to pursue their dreams and give 110% to following them through, suggesting that greatness will reward those that desire it most.

“A hard-working spirit flows through everything we do,” said Michael Sachs, Director of Marketing for New Amsterdam Spirits. “New Amsterdam Vodka has always been inspired by those who keep their heads down, hustle hard and do what they love. That’s been our approach to crafting our vodka from the start.”

Which is why the Pour Your Soul Out tagline is just so fitting. 

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