Aldi: Pasta Sauce

BMF tell the tragic tale of a man who spends 40 years trying to choose between hundreds of pasta sauces.

Directed by Steve Ayson of The Sweet Shop, Pasta Sauce is the latest in BMF's Good Different campaign for Aldi Australia, which revolves around turning perceived negatives about Aldi into positives.

In this ad, a young man is in a supermarket choosing between hundreds of pasta sauces. Does he want smashed tomatoes with basil, or smashed tomatoes with fresh basil? Smashed tomatoes or crushed tomatoes? There are so many choices, in fact, that he reached old age in the supermarket. This is contrasted with Aldi, where limited options mean saving of not only money but huge amounts of time.