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Lynx – Lynx: Is It OK For Guys...

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  • Creative Director Matt Heck
  • Director of Strategy
  • Director of Strategy
  • Strategist
  • Strategy Director
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72andSunny Amsterdam has launched new work for Lynx, a Google search-driven campaign that reveals how guys are hiding behind their computer or phone screens to ask the questions they can't face asking out loud. Called #IsItOKForGuys, you can read the full details of the concept by clicking here while, above, is the anthem film from the campaign. 

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