Toyota Safety Sense: New Gig
Crash dummies despair when Toyota launch Safety Sense standard in Saatchi LA ad.
Credits
powered by- Agency Saatchi & Saatchi Los Angeles/United States of America
- Production Company Furlined
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Credits
powered by- Agency Saatchi & Saatchi Los Angeles/United States of America
- Production Company Furlined
- Post Production The Mill Los Angeles
- Editing Company No6
- Editor Graham Turner
- Editor Isaac Chen
- Art Director Robyn Stern
- Copywriter Craig Lederman
- Executive Creative Director
- Executive Creative Director
- Executive Producer Richard Bendetti
- Chief Creative Officer Jason Schragger
- Director Speck & Gordon
- Creative Director Renato Braga
- Colourist Bill Higgins
Credits
powered by- Agency Saatchi & Saatchi Los Angeles/United States of America
- Production Company Furlined
- Post Production The Mill Los Angeles
- Editing Company No6
- Editor Graham Turner
- Editor Isaac Chen
- Art Director Robyn Stern
- Copywriter Craig Lederman
- Executive Creative Director
- Executive Creative Director
- Executive Producer Richard Bendetti
- Chief Creative Officer Jason Schragger
- Director Speck & Gordon
- Creative Director Renato Braga
- Colourist Bill Higgins
Adrenaline junkies might be able to relate to the story of these crash test dummies, who have to seek more extreme and alternative ways to fulfill their lust for danger and high risk.
While Toyota's new Safety Sense standard - which boasts safety functions like pre-collision warnings, lane departure alerts with steering assistance and automatic high beams - might make for easier and indeed safer driving for us humans, it means test dummies are calling into question their purpose.
Saatchi LA reveal what these redundant test dummies are up to since this standard has been introduced. There are three spots in the series directed by Speck & Gordon through Furlined.
View more spots in the series below:
Connections
powered by- Agency Saatchi & Saatchi Los Angeles
- Editing Company NO6
- Post Production The Mill Los Angeles
- Production Furlined,
- Chief Creative Officer Jason Schragger
- Director Speck & Gordon
- Editor Isaac Chen
- Editor Graham Turner
- Executive Creative Director Fabio Costa
- Executive Producer Richard Bendetti
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