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Toyota – Toyota Safety Sense: New Gig

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Adrenaline junkies might be able to relate to the story of these crash test dummies, who have to seek more extreme and alternative ways to fulfill their lust for danger and high risk.

While Toyota's new Safety Sense standard - which boasts safety functions like pre-collision warnings, lane departure alerts with steering assistance and automatic high beams - might make for easier and indeed safer driving for us humans, it means test dummies are calling into question their purpose.

Saatchi LA reveal what these redundant test dummies are up to since this standard has been introduced. There are three spots in the series directed by Speck & Gordon through Furlined.

 

View more spots in the series below:

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