Samyel: Allumette

Peachy bums are all the rage in this bottom-baring spot from Mill+ animation director Aran Quinn.

Allumette - which literally translates from French to mean matchstick - sees a man's attraction to a woman depicted through the burning of a match. 

The colourful promo for French/Irish singer Samyel explores a trippy world in which a man questions whether his feelings are unknown to his crush or worse yet, unrequited.