Mother Empowers Mums on Maternity Leave
The Pregnancy Pause explains the gap on mothers’ CVs; reminding employees that motherhood is a “full-time job.”
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Credits
powered by
- Agency Mother
You can bet on Mother doing something empowering for Mother’s Day; it is after all the origin of their name.
This year, the agency has created a topical campaign responding to the number of women who take time off from their careers to look after their young ones.
The Pregnancy Pause toolkit equips mothers returning to work after spending time off on maternity leave. The pack provides them with a set of instructions and a mock-up CV to explain why there is a gap listed between jobs.
The campaign puts maternity leave into perspective and reminds employees that “maternity leave is a full-time job.” Not only does the Pregnancy Pause give mothers a set of references to take to future employees, but it also provides them with a professional network to join via the LinkedIn Pregnancy Pause group.
For more information and guidance on how to hit pause on your career and enjoy your pregnancy/maternity leave, consult the Pregnancy Pause website and don’t feel like you have to justify your time off to employees.
Click here for a round-up of Mother’s Day campaigns.
