The Creative Circle: Annual 2017

To celebrate the appointment of Vicki Maguire as the first ever female president and the launch of the Annual 2017, The Creative Circle has created a bold launch campaign.

As president, Maguire has set out a new manifesto for the organisation - 'we will never be like them.' Grey London has spearheaded this campaign with the above anarchic graphic identity.

The company will print 300 Annuals, although no two will be identical. Pages will be torn, crumpled and scrawled on in different ways. And gold, silver and bronze foils will be printed on to individually-bound and clothed booksleeves. Hundreds of hole-punched papers will be carefully placed into the book and the spine will be traditionally-stitched with hand-dyed threads; all of which are telltale signs that each edition has been hand crafted. They'll be pieces of art in themselves!