Fundación Vida Silvestre: 102 Million

Young & Rubicam Argentina highlight the lack of access to clean water in the country in a short film about one young man's mission to go to Mars,  created for Fundación Vida Silvestre and launched for World Water Day.

Directed by Iván Vescovo and Martin Donozo of La Doble A, the work is called 102 Million, referencing the distance in kilometres between the Earth and Mars.

Initially, the film seems to be a standard space exploration story, with a young water carrier in rural Argentina dreaming of visiting Mars where water has just been discovered. Once he gains a place on the programme to visit the planet, however, the video subverts it's own message - 102 million kilometres is a stupidly long disance to go for water, as are the distances this guy has to go everyday to distribute clean water.

If you liked this, check out our other World Water Day ads, including this trial for One Water that makes water bottles look dirty to highlight water conditions in developing countries.