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Fruit of the Loom: The Most Epic Story Ever Told
CP+B prove Fruit of the Loom's Eversoft Tee isn't just for softies in this comical spot via Smuggler.
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Credits
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- Agency Crispin Porter + Bogusky
- Production Company SMUGGLER
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Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company SMUGGLER
- Visual Effects Method Studios
- Music KVB Music
- Sound Design LIME Studios, los Angeles
- Editing Company Plus Productions
- Editor Ryan Simpson
- Editor Kevin Zimmerman
- Art Director Donny Brunner
- Copywriter Ryan Contillo
- Executive Producer Ramon Nunez
- Executive Producer Drew Santisero
- Executive Producer Lennon Barnica
- Chief Creative Officer Ralph Watson
- Director Benjamin Weinstein
- Producer Jason Manz
- Creative Director Vernon Wilbert
- Creative Director KT Thayer
- Composer Anthony Verderosa
- Music Andy Hamm
Show full credits
Credits powered by
Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company SMUGGLER
- Visual Effects Method Studios
- Music KVB Music
- Sound Design LIME Studios, los Angeles
- Editing Company Plus Productions
- Editor Ryan Simpson
- Editor Kevin Zimmerman
- Art Director Donny Brunner
- Copywriter Ryan Contillo
- Executive Producer Ramon Nunez
- Executive Producer Drew Santisero
- Executive Producer Lennon Barnica
- Chief Creative Officer Ralph Watson
- Director Benjamin Weinstein
- Producer Jason Manz
- Creative Director Vernon Wilbert
- Creative Director KT Thayer
- Composer Anthony Verderosa
- Music Andy Hamm
Just because the Eversoft Tee is soft, it doesn't mean you're a softy, says this new spot for Fruit of the Loom via CP+B.
To hammer this point home, the comical spot sees our hero prove his manliness in spite of the t-shirt's softness, completing a series of arduous demonstrations including riding a grizzly bear, pulling a truck up a hill and shaving with a hatchet.
The commercial was produced by Smuggler and directed by Benjamin Weinstein.
Connections
powered by
- Agency Crispin Porter + Bogusky
- Music KVB Music
- Production Smuggler
- Sound Design LIME Studios, los Angeles
- Visual Effects Method Studios
- Chief Creative Officer Ralph Watson
- Creative Director KT Thayer
- Creative Director Vernon Wilbert
- Director Benjamin Weinstein
- Editor Kevin Zimmerman
Unlock this information and more with a Source membership.
