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SunLife: Welcome to Life After 50
Mother smashes stereotypes in SunLife spot that shows over 50 year olds living recklessly.
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Many people think that entering the age of retirement can lead to an induced mid-life crisis.
Yet Mother proves that the opposite can in fact be true thanks to its streotype-smashing spot for over 50s life insurance, SunLife.
Helmed by Matt Piedmont, the spot sees grey haired men and women recklessly living life and embracing their age - inspired by research that many 50 year olds remain young at heart.
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powered by
- Agency Mother
- Production PRETTYBIRD
- Sound Design Beacon Street Studios
- Director Matt Piedmont
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