Telia: Cats; Newborn; Married Men

Swedish telecomms company Telia have teamed up with Forsman & Bodernfors to create three darkly comedic spots about what people really get up to online.

Directed by Max Sherman of Blink, the trio of thirty-second commercials alll feature people in dim rooms, slow piano music, and voiceover. Each of them focuses on how rubbish the reality of the people featured is compared to what's available online.

In Cats, the voiceover tells us how in reality cats rarely do anything funny, whereas the internet is full of hilarious cats playing the piano, putting their head in bread or whatever the quasi-abusive new trend is in cat videos.

In Newborn, a man is with the mother of his child in the hospital, but is not happy until the moment has been suitably liked on his social media of choice.

Finally, in Married Men, a women listens to her husband, all the while scrolling through the profiles of other people's husbands.