IPA: The Ad of the Ads

Studio Sixty Billion bring together famous faces from across a century of advertising for an almighty party to celebrate 100 years of British advertising and the current IPA Festival of British Advertising, running from March 9-12.

In The Ad of the Ads, directed by Ivo Sousa of Mill+, drunken questions by ad execs across London are finally answered. What would it be like if the Smash Martians were in a Jacuzzi? How big a speaker system could the kid from the Ridley Scott Hovis ad fit on the back of his bike? How many balls could you fit in Joan Collins' plane from the Cinzano ad? All this and more is answered in this madcap mash-up.

Also central to the video is its VFX, done by The Mill, who seamlessly combine print, video, and extra special effects, like turning a classic black and white ad into a neon rave-up. Happy birthday IPA, and happy birthday British advertising. We'll take whatever cake's left when the Honey Monster's done with it.