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Hostelworld – Hostelworld: Clickbait Charlie

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First we went Youth Hostelling with Chris Eubank then we were In Da Hostel With 50 Cent. Now we've been offered a glimpse at a hostel scandal, courtesy of the original hell raiser, Charlie Sheen.

Created by Lucky Generals, the new campaign is running as skippable video/pre-rolls across YouTube, Facebook and youth-celebrity media platforms like the LAD Bible, TMZ, HuffPost, VICE and Mashable.

Each of the short ads nod to the current real world dilemma of fake news and see Sheen engaging in seemingly-debauched behaviour - only to reveal his actual intentions are far more innocent.

The spots were helmed by

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