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Aldi – ALDI MiniRoos: Keep Them Playing

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Supermarket chain Aldi is promoting its support of the MiniRoos – Football Federation Australia's grassroots junior football program –  with this new campaign created by BMF.

Produced by Revolver/Will O’Rourke and helmed by Richard Bullock, the lead spot is a celebration of kids' insatiable hunger to play football, regardless of a lack of equipment or space.

The ALDI MiniRoos program is open for 4-11-year-olds of all abilities and introduces the sport to them using short, fun-packed sessions. It focuses on learning new skills, being active and making life-long friends.

The campaign will be supported across TV, outdoor, radio, online, catalogue and point of sale activations.

 

 

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