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Decathlon: The Bag

La Pac Paris' directing collective AB/CD/CD helm this new spot for outdoor retailer Decathlon.

by shots on 14^th February 2017

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Directed by AB/CD/CD this new spot for outdoor retailer Decathlon - a seemingly single shot which tracks backwards through the action - takes us on a clever journey through the concept, design and production of a new, rather nice, very affordable backpack. The creative came through BETC Paris.

Connections

Agency BETC Paris
Production La Pac
Creative Director Nicolas Lautier
Director AB/CD/CD
Executive Creative Director Stéphane Xiberras
Executive Producer Jean Gabriel Saint-Paul

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