Work
Decathlon: The Bag
La Pac Paris' directing collective AB/CD/CD helm this new spot for outdoor retailer Decathlon.
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Directed by AB/CD/CD this new spot for outdoor retailer Decathlon - a seemingly single shot which tracks backwards through the action - takes us on a clever journey through the concept, design and production of a new, rather nice, very affordable backpack. The creative came through BETC Paris.
Connections
powered by
- Agency BETC Paris
- Production La Pac
- Creative Director Nicolas Lautier
- Director AB/CD/CD
- Executive Creative Director Stéphane Xiberras
- Executive Producer Jean Gabriel Saint-Paul
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