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Nike: Equality
A new Nike spot champions the needs for diversity and equality outside of the white lines of sport.
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Credits
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- Agency Wieden+Kennedy Portland/United States of America
- Production Company PRETTYBIRD
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Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company PRETTYBIRD
- Post Production The Mission Studio
- Grade Company 3 LA
- Editing Company Joint Editorial
- Sound Design Barking Owl, Los Angeles
- Editor Peter Wiedensmith
- Director of Photography Malik Sayeed
- Art Director Nate Nowinowski
- Copywriter Kervins Chauvet
- Agency Producer Julie Gursha
- Agency Producer Emily Knight
- Executive Producer Suzanne Hargove
- Director Melina Matsoukas
- Producer Jonathan Wang
- Creative Director Chris Groom
- Creative Director Antony Goldstein
- Head of Integrated Production Matt Hunnicutt
- Post Producer Jen Milano
- VFX Supervisor Patrick Ferguson
- Colourist Tom Poole
- Sound Designer Morgan Johnson
Show full credits
Credits powered by
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company PRETTYBIRD
- Post Production The Mission Studio
- Grade Company 3 LA
- Editing Company Joint Editorial
- Sound Design Barking Owl, Los Angeles
- Editor Peter Wiedensmith
- Director of Photography Malik Sayeed
- Art Director Nate Nowinowski
- Copywriter Kervins Chauvet
- Agency Producer Julie Gursha
- Agency Producer Emily Knight
- Executive Producer Suzanne Hargove
- Director Melina Matsoukas
- Producer Jonathan Wang
- Creative Director Chris Groom
- Creative Director Antony Goldstein
- Head of Integrated Production Matt Hunnicutt
- Post Producer Jen Milano
- VFX Supervisor Patrick Ferguson
- Colourist Tom Poole
- Sound Designer Morgan Johnson
A new campaign for Nike calls for equality to be something that isn't simply recognised within the white lines of sport. Stars including basketball's LeBron James and tennis' Venus Williams front the 90-second spot which calls for the fairness and broadmindedness of sport to be taken outside the court or pitch and into the wider world.
The stylish film was created by W+K Portland and shot by PRETTYBIRD's Melina Matsoukas.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Editing Company Joint Editorial
- Grade Company 3 LA
- Post Production The Mission Studio
- Production PRETTYBIRD
- Sound Design Barking Owl, Los Angeles
- Creative Director Chris Groom
- Creative Director Antony Goldstein
- Director Melina Matsoukas
- Director of Photography Malik Sayeed
- Editor Peter Wiedensmith
- Head of Integrated Production Matt Hunnicutt
- Post Producer Jen Milano
- Producer Jonathan Wang
- VFX Supervisor Patrick Ferguson
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