GRAMMYs: Anderson .Paak - The Come Down Gospel
Singer Anderson .Paak goes back to his gospel roots in the latest spot advertising the 59th GRAMMY awards.
Singer Anderson .Paak goes back to his gospel roots in the latest spot advertising the 59th GRAMMY awards.
Part of the ongoing Believe in Music campaign, the ad was directed by Natalie Rae by Sanctuary Content for TBWA/Chiat/Day. Featuring Anderson .Paak, it features a gospel choir singing 'Come Down', a song from his GRAMMY-nominated album Malibu. Following this, it unveils Paak himself playing the drums, who actually began his career as a drummer for a gospel choir. Continuing this link to Paak's past, the cast features the singer's family and friends, including his sister and son.
The ad then shows what a press release called 'a congregation of church-goers who are overcome by the power of music'.
Connections
powered by
- Agency TBWA\Chiat\Day
- Editing Company Cut+Run Los Angeles
- Production Sanctuary
- Sound Design Beacon Street Studios
- Visual Effects Jogger
- Chief Technology Officer Ricky Gausis
- Creative Chairman Stephen Butler
- Creative Director David Parker
- Creative Director Jason Karley
- Director Natalie Rae
- Editor Sam Ostrove
- Executive Creative Director Linda Knight
- Executive Producer Amburr Farls
- Executive Producer Meghan Lang
- Executive Producer Preston Lee
- Executive Producer Anh-Thu Le
- Executive Producer Rich Rama
- Head of Production Adam Litt
- Managing Director Michelle Eskin
- Visual FX Andy Brown
- Visual FX Jorge Tanaka
- Anderson .Paak
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