Paprocki & Brzozowski: Origin

shots Award-winner Iwona Bielecka takes us under the sea in a spot for Polish boutique Paprocki & Brzozowski.

Bielecka, who won New Director at the 2016 shots Awards, helmed the spot for Papaya Films and Bites. Entitled Origin, the ad is a sumptuously stylish take on the miracle of birth.

After an opening featuring the insides of a mother's body represented in swirling abstract patterns, the film cuts to a naked woman in foetal position in the water, who is eventually 'born' as a fashionista in a sequined Paprocki & Brzozowski gown.

The whole thing is much quicker, cleaner, and more stylish than the 27 hours of labor my Mother always reminds me of on my birthday.