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Toyota: Red Light; Window Shopping

Toyota's are not just used for transport, but also for evoking sentimental emotions according to Saatchi & Saatchi.

by shots on 14^th December 2016

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Toyota – Toyota: Red Light; Window Shopping

Credits

Agency Saatchi & saatchi London
Production Company Rattling Stick

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Credits

Agency Saatchi & saatchi London
Production Company Rattling Stick
Director Pete Riski

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To announce Toyota's annual December sales, known as Toyotathon, the brand enlisted Saatchi & Saatchi on board to spread this year's message.

Currently in its 37th year, 2016's offering is helmed by Rattling Stick director Pete Riski who has combined humour with emotion to create a sentimental series for the car brand.

Red Light (above) shows a family work together and use their car as a tool to welcome their daughter home, while the other spots directly mention the Toyotathon sale.

Window Shopping

And look out for the final one in the series Dream, which will be released on Boxing Day.

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