Elkjop: The Mother
Short but powerful spot plays on unspoken emotions for Swedish electrics brand.
Credits
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- Agency Nord DDB (Stockholm)/Sweden
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Credits
powered by
- Agency Nord DDB (Stockholm)/Sweden
- Post Production Bacon X
- Post Production Gangsters
- Post Production Chimney Pot
- Editor Simon Ponten
- Director of Photography Jallo Faber
- Art Director Daniel Mencak
- Copywriter Frida Siversen Ljung
- Executive Producer Ylva Axell
- Director Martin Werner
- Producer Petra Johansson
- Creative Director Fredrik Simonsson
- Creative Director Olle Langseth
Credits
powered by
- Agency Nord DDB (Stockholm)/Sweden
- Post Production Bacon X
- Post Production Gangsters
- Post Production Chimney Pot
- Editor Simon Ponten
- Director of Photography Jallo Faber
- Art Director Daniel Mencak
- Copywriter Frida Siversen Ljung
- Executive Producer Ylva Axell
- Director Martin Werner
- Producer Petra Johansson
- Creative Director Fredrik Simonsson
- Creative Director Olle Langseth
DDB Stockholm’s spot for Swedish electricals retailer Elkjop tells an almost unbearably moving tale of hope for Christmas.
A little boy’s Christmas gift for his cancer-sufferer mother reveals his unspoken wishes for the future in this emotive film sensitively directed by Bacon’s Martin Werner.
It’s one of a series of unusual ads for Elkjop (aka. Elgiganten) which focus on the meaning of gifts that express something about the relationship between the giver and the recipient. The director suggests the approach speaks to “timid Nordic folks” who find it hard to vocalise their feelings.
Connections
powered by
- Agency Nord DDB (Stockholm)
- Post Production Bacon X
- Post Production Chimney Pot
- Post Production Gangsters
- Creative Director Fredrik Simonsson
- Creative Director Olle Langseth
- Director Martin Werner
- Director of Photography Jallo Faber
- Executive Producer Ylva Axéll
- Producer Petra Johansson
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