Amazon Prime: The Imam and The Vicar

Online retail giant Amazon has taken a fresh and clever approach with its seasonal offering created by Joint London.

Directed by Simon Ratigan through HLA, the spot sees an Imam and a Vicar enjoying a cup of tea together while complaining about their knee problems. After leaving one another, they each order the other a set of kneepads.

In a time of building interfaith division, it's a clever yet simple way of highlighting that Christmas really is a time of sharing and spending time with those closest to you, regardless of their faith.