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Georgetown: The Eye Ball

Family life is never dull when your gran's a fashionista named Ida, says Design Army in follow-up spot.

by shots on 17^th November 2016

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Georgetown Optician – Georgetown: The Eye Ball

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Credits

Grade CVLT NYC
Editor David Grossbach
Copywriter Mark Welsh
Chief Creative Officer Pum Lefebure
Director Dean Alexander
Creative Director Pum Lefebure

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When even your gran's a fashionista, there must be a certain pressure to keep up appearances and dress to impress even on family occasions.

Welcome to The Eye Ball - the follow-up to Our Family Know Glasses, below, also from Design Army - where Grandma Ida preaches style and shares her most prized possession, the first pair of glasses she crafted.

The spot, helmed by Dean Alexander, is crafted in Wes Anderson's distinctive style and quickly unfolds into a 'whodunnit'-inspired detective plotline.

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Agency Design Army
Grade CVLT NYC

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