Fossil: Just Husbands

Smartwatch manufacturer Fossil has followed up on last year's viral hit Instagram Husbands with this new branded spot.

Created by 360i, the spot follows on from US late night chat show The Mystery Hour spoof PSA that documented the lives of men who had become photographers - as a consequence of their wives’ addiction to sharing photos.

Catching up again with the men, this spot sees how thanks to Fossil's smartwatch, the men are now surplus to requirement, whether they like it or not...