Haig Club Clubman: Make Your Own Rules

David Beckham helps Haig Club redefine whisky-drinking rules in new Adam&Eve spot.

Drinking whisky neat, alone, with just the one ice cube, while lost in a glen? Either you need professional help or your whisky drinking habits are just soooo last year. Here’s a spot from Adam&Eve, directed by Iconoclast London’s  Nima Nourizadeh that’ll have you revamping your Scotch style in no time.

Launching the brand's new Clubman Single Grain Scotch, the campaign aims to reach out to a new generation of whisky lovers by listing Scotch-drinking conventions juxtaposed against a lively montage of rule-breaking, Clubman-quaffing funsters.

Clearly, the best way to drink it is while playing cards with David Beckham on a London rooftop, laughing all the while, looking cooler than the glacier of ice cubes clinking in your glass.

The campaign can be viewed online, TV and OOH.