Hendrick's Gin: Unusually Australian Cucumber
Australians are given the chance to add their stamp to the noble G&T in this Hendrick's campaign via Lavender.
Credits
powered bySummer may be leaving us for another year here in the UK, but over in Australia, what better way to enjoy the impending sun than with a classic G&T.
Created by Sydney-based agency Lavender, this new animated campaign sees Scottish gin brand Hendrick's embark on a mission to Australian-ise G&T. To achieve this, the brand and agency have joined forces with the University of Sydney and its Professor of Horticulture, Robyn McConchie, to grow the perfect cucumber to accompany their drink.
Gin fans are encouraged to head over to the brand's Facebook page to vote on which method is best for growing cucumbers and even which fertiliser to use.
Connections
powered by- Agency Lavender, Sydney
Unlock this information and more with a Source membership.