Drake heads to DigitasLBi

London-based marketing and technology agency DigitasLBi has boosted its creative team by hiring BAFTA-winning creative director Peter Drake as executive creative director for its Kellogg’s business. Drake joins from Future Forever, the start-up he founded in 2014 that specializes in content, branding and consulting for kids’ brands like Disney and Nickelodeon. In his new role, Drake will lead the creative output for Kellogg’s, after DigitasLBi received the title of ‘EMEA digital agency of record’ earlier this year.