L' ADN: The Little Critter's Tale
Not all innovations are necessary as this new spot for L'ADN proves via TBWAParis.
Credits
powered by- Agency TBWA\\PARIS/France
-
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency TBWA\\PARIS/France
- Art Director Cedric Moutaud
- Copywriter Vincent Pedrocchi
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Visual FX Guillaume Degroote
- Director Patrick Cassir
- Director Christine Shin
- Producer Cathy Pericone
- Post Producer Melanie Bernard
- Sound Designer Fabrice Pouvreau
- Illustrator
Credits
powered by- Agency TBWA\\PARIS/France
- Art Director Cedric Moutaud
- Copywriter Vincent Pedrocchi
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Visual FX Guillaume Degroote
- Director Patrick Cassir
- Director Christine Shin
- Producer Cathy Pericone
- Post Producer Melanie Bernard
- Sound Designer Fabrice Pouvreau
- Illustrator
'Just because you can doesn't mean you should' is the message in this brilliantly-animated piece for French publication L'ADN (DNA in English) created by TBWAParis.
Produced by TBWAElse and directed by Christine Shin and Patrick Cassir, the film sees a humble insect upgrade himself with a pair of new wings and a long mosquito nose. Although happy at first, the insect's newfound freedom is fleeting once he interacts with a human being.
The amimation was created to reflect the way in which L'ADN envisions the media; to remind viewers that not all innovations are appropriate or even necessary.
Connections
powered by- Agency TBWAPARIS
- Production TBWA\Else
- Copywriter Vincent Pedrocchi
- Director Patrick Cassir
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Post Producer Melanie Bernard
- Sound Designer Fabrice Pouvreau
- Illustrator Les jeanClode
Unlock this information and more with a Source membership.