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L' ADN – L' ADN: The Little Critter's Tale

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'Just because you can doesn't mean you should' is the message in this brilliantly-animated piece for French publication L'ADN (DNA in English) created by TBWAParis.

Produced by TBWAElse and directed by Christine Shin and Patrick Cassir, the film sees a humble insect upgrade himself with a pair of new wings and a long mosquito nose. Although happy at first, the insect's newfound freedom is fleeting once he interacts with a human being.

The amimation was created to reflect the way in which L'ADN envisions the media; to remind viewers that not all innovations are appropriate or even necessary.

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