Sony Bravia: More Brilliance More Beauty
Sony's back to it's best in a new ad with glitter-bursting balloons and abandoned Romanian buildings via DDB.
Credits
powered by
- Agency DDB Berlin
- Production Company Tempomedia Filmproduktion Berlin
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Credits
powered by
- Agency DDB Berlin
- Production Company Tempomedia Filmproduktion Berlin
- Post Production nhb Studios Berlin
- Director of Photography John Lynch
- Art Director Jacopo Biorcio
- Art Director Alan Dindo
- Executive Creative Director
- Director Andre Stringer
- Producer Marcus Wetschewald
- Producer Jens Mecking
- Contact Chiara Chessa
- Creative Director Alice Bottaro
- Managing Director Creative
- Managing Director Creative Myles Lord
Credits
powered by
- Agency DDB Berlin
- Production Company Tempomedia Filmproduktion Berlin
- Post Production nhb Studios Berlin
- Director of Photography John Lynch
- Art Director Jacopo Biorcio
- Art Director Alan Dindo
- Executive Creative Director
- Director Andre Stringer
- Producer Marcus Wetschewald
- Producer Jens Mecking
- Contact Chiara Chessa
- Creative Director Alice Bottaro
- Managing Director Creative
- Managing Director Creative Myles Lord
"Our new TV commercial continues BRAVIA’s legacy of adverts," says Sony Europe's head of brand/product communication Shuhei Sugihara. And he's not lying.
With campaigns like Balls, Mountains and Dancing Ballet under the brand's belt, the latest offering from DDB Berlin had to be equally exceptional. And it is.
In the new 4K spot helmed by Andre Stringer via Tempomedia / Reset, an abandoned casino in Romania is revived when 4000 floating balloons beautifully burst to release 1,500 KG of glitter.
As always, the colour and enchanting brilliance of the glitter is supposed to reflect the clear picture quality of the new range of Sony BRAVIA 4K HDR TVs. And it sure is mesmering.
Connections
powered by
- Agency DDB Berlin
- Production Tempomedia Filmproduktion Berlin
- Production Reset
- Director Andre Stringer
- Director of Photography John Lynch
- Managing Director Creative Myles Lord
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