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LA-based production house PetGorilla have signed Linus Johnasson (centre), Joris Debeij (right) and Norton to its roster for US commercial representation.

Swedish native Johansson was previously signed with ACNE in the US, before moving to PetGorilla. He was helmed work for the likes of GE and IKEA among others.

Debeij has a journalistic filmmaking background but launched his career in the industry with a spot for Minwax and Deutsch. Early on, he directed short form documentaries for his Iamlosangeles.com website, which has helped to develop his narrative style.

Music video director Norton has a strong postproduction past, which he has applied to recent projects for various brands like Nike, St Lucia and Converse.

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