Johnnie Walker/MAMBO: Keep Walking Columbia
Columbians strip down for Independence Day in this touching campaign for Johnnie Walker.
The Colombian Civil War of the 1960s led to the division of the nation. Claiming over 218,000 casualties and displacing over 4.7 million people, the conflict (which many believe to be ongoing even today) saw the Colombian government, paramilitary groups, crime syndicates and left-wing guerrillas - like the Revolutionary Armed Forces of Colombia (FARC) and the National Liberation Army (ELN) - go head to head with hugely devastating results.
To commemorate the conflict, Johnnie Walker and the Bogotá Museum of Modern Art (MAMBO) joined forces to create this moving short film. Created by American photographer and artist Spencer Tunick, the film saw 6,000 Columbians strip down in an act of solidarity proving that underneath everything, they are all the same.
The campaign, which includes people involved in the conflict and talking about their personal experiences, was released in recognition of Colombian Independence Day which falls today (July 20) and ties in with the brands Keep Walking moto.
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