Carlsberg: The Carlsberg Breathalyzela
Vuvuzelas make an unexpected comeback in this amusing campaign created by CP+B.
Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Nobody
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Nobody
- Art Director Cathrine Understrup
- Art Director Kris Bengtsson
- Art Director Mark Rif Torbensen
- Copywriter Niklas Moberg
- Copywriter Gustav Johansson
- Director Dalibor Sandic
- Producer Niels Kau
- Creative Director Kristoffer Gandsager
- Creative Director Mattias Berg
Credits
powered by
- Agency Crispin Porter + Bogusky
- Production Company Nobody
- Art Director Cathrine Understrup
- Art Director Kris Bengtsson
- Art Director Mark Rif Torbensen
- Copywriter Niklas Moberg
- Copywriter Gustav Johansson
- Director Dalibor Sandic
- Producer Niels Kau
- Creative Director Kristoffer Gandsager
- Creative Director Mattias Berg
They may be banned in stadiums up all over the world, but, love them or hate them Vuvuzelas aren't going away anytime soon.
Created by CP+B Copenhagen this amusing campaign saw the agency transform the football horn, which came to prominence during the South African World Cup, merged with a breathalyser. Those wishing to play the instrument would need to have an alcohol level that is below the binge drinking limit in order to create sound.
Produced by Nobody and helmed by Dalibor Sandic, the activation was created to help fans celebrate responsibly.
Connections
powered by
- Agency Crispin Porter + Bogusky
- Agency Crispin Porter + Bogusky
- Production Nobody
- Copywriter Gustav Johansson
- Producer Niels Kau
Unlock this information and more with a Source membership.
