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Coca-Cola China: Golden Moments

Coke China's new campaign highlights that it's the people around us who help us to achieve greatness.

by shots on 24^th May 2016

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Coca-Cola – Coca-Cola China: Golden Moments

Credits

Agency McCann Worldgroup SF/United States of America
Production Company Milifilms

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Credits

Agency McCann Worldgroup SF/United States of America
Production Company Milifilms
Agency Producer Alison Lin
Director Augusto de Fraga
Director Yujie Shen
Creative Director Tomaz Mok
Creative Director Jeremy Guo
Creative Director Hesky Lu

Creative Director Akshay Kapnadak

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Success is a team sport. That's the heartwarming message in these two inspirational films from Coca-Cola China, part of a new Olympics caign created by McCann Worldgroup China.

Directed by Augusto Fraga through Cases Films, the first spot, Olympics, reveals a vulnerable side to China’s Olympics heroes while also honouring their greatness.

The second film, Anthem [below] features the likes of famous Chinese pianist Lang Lang together with his 87-year-old teacher and mentor, and was helmed by Yujie Shen via Milifilms.

Connections

Agency McCann Worldgroup SF
Production Milifilms
Production Cases films
Creative Director Akshay Kapnadak
Director Augusto de Fraga

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