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Prostate Cancer UK – Prostate Cancer UK: Man To Man

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Prostate Cancer UK has launched a new campaign aligned with its Men United stance to raise awareness about the dangers of the disease.

Created by BBH London and directed by Outsider's James Rouse, the ad cuts in on an amusing father-son chat that sees the roles of the parent and child reversed making for a funny family exchange. The aim of the campaign is to encourage more men to educate themselves about the issue by visiting the charity's website.

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