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Harvey Nichols – Harvey Nichols: Bo Gilbert The 100 Year-Old Model

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Reaching your 100th birthday is considered a huge acheievement - you even qualify for a birthday message from the Queen.

Which perhaps explains why becoming a greying centenarian is increasingly seen as cool among the fashion crowd.

adam&eveDDB team up with 100-year-old fashion rebel Bo Gilbert for a BTS glance at the new Harvey Nichols ad for Vogue's 100th birthday issue.

Helmed by Kell Mitchell, the spot proves that with age comes wisdom, wit and a great deal of fabulousness.

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