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The 360-degree video is a form of entertainment currently being experimented with by brands and advertisers but a new campaign for Polish soft drink, Tymbark, makes the most of the medium with endless entertainment in every direction.

Created by DDB & Tribal Warsaw and with cutting-edge animation by Platige Image, the bustling piece sees a series of continuous strange goings-on take place in time with a wacky soundtrack making for an immersive viewing experience and amplifying the product's juicy nature.

The endline of the commercial, spoken on the film in Polish translates as: "Fruits of the world from the Tymbark brand in 80 different types. Get them all!" Maximise the video to feel the full effect of the campaign.

 

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